Plain and simple, the President and the Democrats don’t have a message!
If President Barack Obama wants the opportunity to serve four more years, his campaign is going to have to stop explaining and start telling us where we go from here?
Let’s be fair, President Obama cannot fix the economy alone. No man or woman can. And the government cannot continue throwing money at the problem to get the economy where it needs to be. Who remembers the 80’s commercials, Made in America? We have to get back to that America, the one where we make the best products and buy them proudly, because they are “Made in America.”
There’s too much going on hurting the economy here and abroad. Europe and the European Union have decisions to make, that impact all of us. Every time our economy jumpstarts, something in Europe brings it down. And when theirs rebounds, something here brings theirs down. It’s truly a global economy.
The President cannot control the market, but he can control his message. And the message is weak. It’s natural to want to explain the ins and outs of an issue. But Americans have a short attention span. That’s why Democrats tell us why, how we got here, and who is to blame. When most of us really want to know, how are you going fix it and where will it take us?
Mitt Romney has a simple message. It lacks substance, but it can easily be repeated, by the average American. “It’s Obama’s Fault”. You can tweet it, and post it on Facebook. But you can’t do anything with it on Foursquare. On an elevator, if you say “It’s Obama’s Fault!” you can make an enemy or a new friend. And eventually millions will be saying it, and you will find it on a bumper sticker.
The President’s campaign is stuck in 2004. When you’re the president you don’t send emails like the one asking for a donation, in exchange for entering your name, for a chance to win dinner, with the President at George Clooney’s house? This isn’t Publisher’s Clearinghouse. Eventually with mass mailings, you reach all the people who are going to give you money for that.
What I want to pull from my mailbox, or read in my email, is a quick one pager with bullets of the President’s achievements. And there are many. Snippets of what the President is saying and where he wants to take us. Something we can repeat. If he doesn’t on January 20, 2013, there will be millions of American’s watching Mitt Romney take the Oath of Office saying, “It’s Obama’s Fault.”